Affiliate marketing has grown significantly in recent years and is now a very cost effective method of online advertising that can generate sales, leads and brand exposure by receiving traffic to your website from third party websites, known as affiliates.
An affiliate is a website owner who wishes to earn extra income by promoting your products or services on their website by displaying advertising that links to your website. The advertising usually takes the form of banner ads or text links but can also include search forms that link to results pages on your website. If a visitor to the affiliate’s website clicks on the advertising they will be redirected to your website and if the visit results in a sale or lead then you pay the affiliate an agreed fee or percentage of the sale/lead. If no sale or lead takes place from the visit then the affiliate does not get paid.
Affiliate marketing allows you to advertise your brand, products and services across an ever expanding network of affiliate websites and as it is driven by results you only have to pay an affiliate if a sale or lead originated from an advert on their website.
Affiliate marketing can also work in reverse of course, where you become the affiliate and have ads on your website promoting the products or services of another website. If a sale or lead is the conclusion of a click from an ad on your website then you earn a fee.
Through careful selection of affiliate websites you can reach specific markets to promote your products or services.
Affiliate marketing provides a low cost way of generating sales or leads. You only pay a fee in return for sales or leads.
Affiliate marketing can make you company visible to a larger audience.
Working with you to understand your target audience, Yorkshire based Goblin Ridge Limited can provide an effective affiliate marketing service delivering the maximum return on investment for any campaign you may be considering.