A web banner or banner ad is one of the most widely used methods of advertising on the internet. The banner ad functions in the same way as traditional advertising by notifying consumers of a product or service and presenting reasons why the consumer should choose the product or service in question. The web banner ad takes this one step further by drawing the online consumer directly to the website of the advertiser, a bit like touching an advert in a magazine and then being teleported into the store!
The design of banner ads can range from the very basic; a simple static image to the very complex employing the use of animation, video and sound to maximise their presence. Banner ad designs come in numerous shapes and sizes, the most common of which are Full Banners and Leaderboards, both are wide and short and are usually placed at the top or bottom of the web page. Another popular design of banner is the Skyscraper banner which is tall and narrow and placed down the side of the web page.
The banner ad on the right of this page is a Skyscraper banner with a width of 120 pixels wide by 600 pixels high.
The two primary objectives of a banner ad are the sale of a product or service and brand awareness. Ideally a visitor will click on the banner ad which will take them to the advertiserís website where a purchase will follow. Failing a purchase or even a click on the banner ad then hopefully brand awareness will register with the visitor. This could mean consciously making a note of the advertisers brand, product or service for a future purchase or website visit, or subconsciously picking up on the advertising message which may influence a buying decision at a later date.
Huddersfield based Goblin Ridge Limited can design professional web banner ads that will give your brand maximum impact increasing your exposure and market reach. We offer a wide range of unique and individual banner ad design solutions that will cater for all your banner ad requirements. The different types of banner ads we can design are below: