Pay per click (PPC) advertising is a powerful way to gain more leads from a search engine offering excellent return on investment and brand awareness. Pay per click advertising is a service operated by most of the major search engines that guarantees top search engine rankings depending on how much you bid per keyword. It has immediate results which are highly controllable and measurable. It is important that a pay per click campaign is carefully managed otherwise it can easily run away with your budget. This is where Huddersfield’s Goblin Ridge Limited comes in. We can successfully manage your PPC campaign ensuring that your pay per click advert is reaching your target audience at the optimal price.
PPC advertising allows you to bid against your competitors on the keywords that consumers enter into the search engine. The higher your bid in relation to your competitors, the higher your advert will appear in the search results. The beauty of pay per click advertising is that you only pay when somebody clicks on your advert, if they don’t click then you don’t pay! PPC campaigns are managed by daily budgets, so when your budget is used up your advert disappears. Your advert will reappear when the next day’s budget begins. This means you can easily manage and stick to your budget without paying more than you can afford.
Pay per click adverts are usually placed down the right hand side of the search engines results page and sometimes on the left above the organic listings depending on the search engine.
PPC advertising is highly targetable, measurable and cost effective. Goblin Ridge Limited of Huddersfield, Yorkshire are experienced in setting up and managing successful pay per click campaigns on the major search engines. Our professional approach will ensure you don’t miss out on the many benefits PPC has to offer over traditional advertising methods. Some of the benefits are listed below.
Once we have researched appropriate keywords and reviewed competitor activity, PPC campaigns can be set up in a matter of days, instantly reaching out to your target audience the day your advert is placed.
Pay per click campaigns can be tracked in great detail allowing us to stay one step ahead of your competitors and maximise the efficiency of your PPC campaign.
Pay per click campaigns create a level playing field for smaller businesses. With an effective PPC campaign your advert could be placed above a much larger competitor.
Utilising geo-targeting, demographic site selection and effective keywords you can more accurately preselect consumers to just those looking for your services or products.
You only pay if somebody clicks your advert, if they don’t click then you don’t pay!
Choosing the right keywords is the most important aspect of any successful PPC campaign. Yorkshire’s Goblin Ridge Limited will undertake research into the appropriate keywords and review competitor activity. It is important to find the keyword phrases that will receive a high volume of traffic whilst reducing the cost per click and maximising your return on investment.
Goblin Ridge Limited will ensure your landing pages are effectively optimised for your pay per click campaign. Landing pages are the pages consumers “land on” after they click your PPC advert. It is important that your landing pages contain relevant content for what the consumer was searching for, otherwise you may risk steering consumers away from your website and wasting your pay per click budget.
Goblin Ridge Limited will manage your PPC campaign; monitoring competitor activity, fine tuning your bid prices, keywords, advert copy and landing pages ensuring you always stay ahead of your competition and within your PPC budget. Goblin Ridge Limited will provide monthly reports detailing click through rates to your website, effectiveness of keywords, bidding costs and return on investment for each keyword.
A well managed pay per click advertising campaign is a powerful marketing tool with a great return on investment. Our intelligent approach will ensure that you are reaching out to the right audience with the right message at the right price. Using our knowledge and experience, Yorkshire based Goblin Ridge Limited can handle the entire PPC process for you.