Search engine optimisation or SEO for short, plays a key role in determining the success of your website and company’s online presence. No matter how brilliant the web design, or brimming with quality products or services, if your website is poorly optimised it may as well be invisible. Most users won’t look past the first page of the major search engines such as Google, Yahoo and Bing, so it is essential that your website is listed within the top ten results.
Huddersfield based Goblin Ridge Limited, already providing successful search engine optimisation campaigns to the Yorkshire region, are well equipped to get great results for our clients. We develop websites from the start with the search engines in mind; our aim is to increase relevant traffic to your website, generating more leads and revenue for your business.
Search engine optimisation (SEO) refers to the optimising of the pages of your website for targeted keywords associated with your products or services. When a consumer types in the same keywords into a search engine such as Google, the optimised pages will appear in the top ten search results. The more common a keyword is or the more competitive the market, the more time, skill and expertise is required to still achieve a top ten search engine position.
This type of search engine optimisation is often called organic SEO and is essentially free, because of this; a high return on investment can be achieved if the website is successfully optimised. Organic search results appear on the left hand side of a search engines search results page.
Search engine optimisation is conducted in two ways, “on-page optimisation” and “off-page optimisation”.
On-page optimisation encompasses everything that can be physically done to your website to increase its search engine rankings. This can include modifying the code, architecture and content of the website so the search engines can assign relevance to the pages and their content. Effective on-page optimisation can notably increase the relevance score of web pages, ranking them higher in the search engines listings and placing less dependence on off-page optimisation.
Off-page optimisation involves gaining relevant links and exposure to your website from a variety of trusted sources on the internet. Such sources can include similar websites, internet communities and social networking websites. As a result of these “back links” the search engines place more trust in your website, increasing its ranking for the targeted keywords it is optimised for.
On-page optimisation and off-page optimisation work in partnership and when successfully implemented as part of an SEO campaign can significantly increase search engine rankings and traffic to your website.
Without effective search engine optimisation your website will completely miss its target audience. Huddersfield’s Goblin Ridge Limited focuses on both on-page and off-page optimisation, we understand that intelligent SEO involves careful research and constant analysis.
Our SEO service includes, but is not limited to: