When your shiny new website has gone live on the internet that is not the end of your website story, it is merely the end of a chapter and the start of a new, equally as important chapter called website maintenance.
It is essential for the long term success of your website that it is kept up-to-date with new, engaging and relevant content. A website with stale stagnant content will lose visitors over time, there is nothing to entice them back that they havenít already seen or read. Your most important marketing tool will be floundering in the doldrums of cyberspace, your competitors will be gaining your visitors and you will be losing out on sales and business leads.
Without website maintenance your website will begin to look old and tired, behind with the times and containing outdated information. Neglect website maintenance and your website could be sending out the wrong business message, doing more harm than good, frustrating your visitors and sending them to your rivalís websites.
Website maintenance is also key to the success of your search engine rankings. Search engines like fresh content. Ongoing updates with relevant content will keep them returning, indexing your web pages and helping maintain good search engine placement. A lack of website maintenance and the search engines will visit less often and your website will start to freefall down the rankings, along with your profits.
We have painted a black picture of your website treading water in the big ocean of the World Wide Web, struggling to stay afloat in the wash created by the ocean liner sized websites called your competition. But it neednít be like this. Donít allow all the time, money and energy you invested in creating your website to just sink into the ocean.
Goblin Ridge Limited located in Huddersfield, Yorkshire, offer a website maintenance service that will keep your website up-to-date, relevant and appealing to your target audience, achieving higher search engine rankings and a greater return on investment.
At Goblin Ridge Limited our talented team of web designers, developers and search engine optimisation specialists will ensure that your website is in safe hands. Depending on your business needs and the complexity of your website we can implement the below website maintenance:
The above list is not exhaustive, website maintenance comes in many different forms, different types of website require different website maintenance plans. We are very flexible to the needs of your business and can accommodate most maintenance requests.